Data Swimming – Immersive visual browsing through conversation data
As Co-Founder and Chief Experience Officer of Networked Insights, Inc., I led the design of SocialSense, a social media data analysis and visualization application to provide marketers a focused understanding of what's being said about their brand.
This design exploration involved a brand-centric display using distance from center to convey conceptual / topical proximity and supported visual discovery and exploration of topics and discussion to improve marketers' ability to find and share meaningful user insights within potentially vast amounts of conversation text.
Inspired by Hans Rosling's Gapminder, this 4-dimensional animated chart adds a zoomable timeline display to visualize trends over time in conjunction with the flexible multi-dimensional animated chart.
